Harry Vanderspeigle (Alan Tudyk) is an alien, disguised as a human, doing his best to blend in with the citizens of a small Colorado town. His original mission was to destroy our planet, but now he may be the only one who can save it; and although he’s still fine-tuning his interpersonal skills, it’s clear that the more time Harry spends on Earth, the more human he becomes on an emotional level.
Our creative strategy for Season 3 was guided by three key learnings… 1.) Harry (and Alan Tudyk’s performance) was the heart of the show, 2.) fans wanted to see more aliens and sci-fi elements, and 3.) the show was beloved not just for its humor, but for its careful balance of humor and heart.
After two seasons of treating Resident Alien as a pure comedy, our season 3 campaign made a significant shift, positioning the show as a high-stakes sci-fi drama and allowing its genre-blending elements (i.e. humor) to shine through more organically.
Across the campaign, we made an effort to inject more sci-fi wherever possible. We highlighted sci-fi royalty Alan Tudyk (Firefly, Star Wars: Rogue One) and Linda Hamilton (Terminator, Beauty and the Beast) in our hero trailer, on-air promos, social campaign, and key art. Our assets featured more VFX than ever before. From a design perspective, our updated key art and promo packaging shifted significantly from the colorful, playful palette of seasons past to the moodier, alien-centric vibe displayed here.
the end result was a refreshing campaign that encouraged viewers to take a look at Resident Alien through a new lens, regardless of their prior affiliation with the series. I’m incredibly proud of the work my team and I accomplished, a (very) small sample of which is shown here.
While linear ratings on SYFY remained relatively constant (a feat in itself in today’s cable landscape), streaming numbers on Peacock increased steadily over the course of the season. our long-form behind-the-scenes digital pieces also saw an enormous increase in views across digital platforms.
Resident Alien was renewed for a fourth season on USA Network.
